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Perhaps the only business person who might not benefit from a Twitter marketing service would be the social network expert with a lot of extra time to take advantage of this amazing traffic generation tool. There are however very few social media experts with tons of extra time and most businessmen are busy focusing upon increasing sales, product development and running their companies. Twitter is an easy tool but using it correctly to achieve marketing goals is not easy.

Twitter was first introduced in 2006 and has steadily gained popularity with millions of users in all walks of life. The famous, the infamous and the unknown alike can be found tweeting. It has also become another tool for marketing for the foresighted business.

Part of the appeal of Twitter is the fact it is simple to use. A person needs only sign up for an account and they can begin to be heard by anyone who chooses to listen. Of course it may take a very long time to gain a large audience for the average person or business, unless they employ a marketing service.

Twitter is an effective marketing tool when used correctly. The trick is learning how to use it and then finding the time to tweet. Short posts might seem easier but they must gain interest and then elicit responses and that is often a job the busy person may find best left to experts unless the business has time and resources to spend learning an entire new marketing technique.

Not all Twitter marketing services are created alike either but that is the norm with any new service a business employs. It makes sense to assure that the company is skilled in their field and has a spotless reputation. A proven track record of results is often more attractive than a discount price.

Most business ventures benefit from using a Twitter marketing service as the learning curve can be steep just as with any marketing. A business whose clients do not use the internet or social media might not benefit either from such a campaign. However, very few people are not connected and familiar with social networks in this day and age.

Twitter as a marketing tool is becoming increasingly more accepted and more and more businesses are turning to social networks as one more method of getting the word out about their products or services. Large and small companies alike are turning to these new meeting places and using them as yet another way to touch base with their intended audience. How successfully this is done in large part depends upon how well they choose the social networking market service they employ.