Is Search Engine Optimization Toronto Worth the Investment?
>> Tuesday, November 22, 2011
Search engine optimization (SEO) is a method of advertising unique to the e-commerce world. For anyone operating a website based on or geared toward Toronto or those who are advertising Toronto businesses online, understanding the methods incorporated with SEO is essential to long term success.
You may have the best website ever but if you are ranked 1,697 by Google people in Toronto will never find you to see how great you are! When someone wants to find a website similar to yours they will go to these big search engines and type in a word or phrase to find sites that deliver the information they want. The top ranked sites that come up first will get immediate clicks while those that fall in hundreds of pages later will rarely get a single click. Why? Because people don't have time to click through hundreds of pages to find a site that gives them what they want and there are thousands of websites for literally every subject or product out there! To be competitive you have to be ranked as high as possible.
The Challenge of Search Engine Optimization Toronto
Unfortunately, search engine optimization is just as much an art as it is a science. First, it can quickly become very technical.
Search engine optimization involves taking the automated search engine robot programs that regularly troll the internet looking for new websites to index and rank, and revising your website to make it more easily accessible to these robot programs. Doing this requires knowing how these automated robot programs work-and that requires fairly detailed computer knowledge.
Some aspects such as adding keywords into site content can be picked up easily by anyone, but other aspects of website optimization are more complicated. For instance, you will need to optimize the coding, metadata, and even your web hosting details if you want to get the highest ranking possible. Most people trying to get ranked today simply do not have the knowledge required for that type of adjustment.
Most people relate SEO as focusing their website around a given keyword and staying on topic, but that is just the very beginning of website optimization for long term success. The bad thing is no one really knows for sure what the search engines are looking for or what they use to come up with their rankings. Even experts in the field are still guessing and speculating.
The "Big Three" search engines (Google, Yahoo!, and Bing) offer advice on their websites as to what they consider to be valid and invalid search engine optimization strategies. These, however, are more general guidelines rather than hard and fast rules, and can often be frustratingly vague.
The Wrong Way to Do Search Engine Optimization Toronto
There are many SEO strategies which are considered "invalid" with the major search engines because they are designed to trick and deceive the search robots. The goal is to do very simple things to a site in order to wrongfully impact the site's ranking in a positive way. These tricks have worked in the past, delivering some site rankings that were way higher than the site actually deserved. One of these strategies is stuffing tons of keywords into the site rather than putting up thoughtful, useful content. These strategies are now discouraged by the search engines but because they are often fast and simple they are still tempting to many site owners.
It is important that you not fall into the trap of invalid SEO strategies because it could be the kiss of death to your online business or advertising campaign. The major search engines are now highly intolerant of these scheming strategies because it takes away from the credibility and worthiness of their own websites. If they are falling for these tactics and assigning mediocre or scam websites high rankings, they are thus giving these low quality websites to their customers in the search results pages. Customers won't appreciate that and will start using other search engines! That is why using these invalid techniques will have serious consequences today. You could find your ranking dropped extremely low or your website may be completely blocked out of a search engine's ranking system!
SEO Toronto - Hiring a Professional
If you are new to SEO it is to your advantage to hire a professional search engine optimization Toronto expert, at least for your first site. There are some beginners with limited knowledge and experience which can be hired for low prices online, but when you go with an expert you will get the best optimized site possible without risking being blacklisted by the top search engines. This may take a bit more of your advertising budget, but it will more than pay off in the end as your business becomes highly successful rather than completing tanking as a result of poor search engine optimization Toronto practices!
You may have the best website ever but if you are ranked 1,697 by Google people in Toronto will never find you to see how great you are! When someone wants to find a website similar to yours they will go to these big search engines and type in a word or phrase to find sites that deliver the information they want. The top ranked sites that come up first will get immediate clicks while those that fall in hundreds of pages later will rarely get a single click. Why? Because people don't have time to click through hundreds of pages to find a site that gives them what they want and there are thousands of websites for literally every subject or product out there! To be competitive you have to be ranked as high as possible.
The Challenge of Search Engine Optimization Toronto
Unfortunately, search engine optimization is just as much an art as it is a science. First, it can quickly become very technical.
Search engine optimization involves taking the automated search engine robot programs that regularly troll the internet looking for new websites to index and rank, and revising your website to make it more easily accessible to these robot programs. Doing this requires knowing how these automated robot programs work-and that requires fairly detailed computer knowledge.
Some aspects such as adding keywords into site content can be picked up easily by anyone, but other aspects of website optimization are more complicated. For instance, you will need to optimize the coding, metadata, and even your web hosting details if you want to get the highest ranking possible. Most people trying to get ranked today simply do not have the knowledge required for that type of adjustment.
Most people relate SEO as focusing their website around a given keyword and staying on topic, but that is just the very beginning of website optimization for long term success. The bad thing is no one really knows for sure what the search engines are looking for or what they use to come up with their rankings. Even experts in the field are still guessing and speculating.
The "Big Three" search engines (Google, Yahoo!, and Bing) offer advice on their websites as to what they consider to be valid and invalid search engine optimization strategies. These, however, are more general guidelines rather than hard and fast rules, and can often be frustratingly vague.
The Wrong Way to Do Search Engine Optimization Toronto
There are many SEO strategies which are considered "invalid" with the major search engines because they are designed to trick and deceive the search robots. The goal is to do very simple things to a site in order to wrongfully impact the site's ranking in a positive way. These tricks have worked in the past, delivering some site rankings that were way higher than the site actually deserved. One of these strategies is stuffing tons of keywords into the site rather than putting up thoughtful, useful content. These strategies are now discouraged by the search engines but because they are often fast and simple they are still tempting to many site owners.
It is important that you not fall into the trap of invalid SEO strategies because it could be the kiss of death to your online business or advertising campaign. The major search engines are now highly intolerant of these scheming strategies because it takes away from the credibility and worthiness of their own websites. If they are falling for these tactics and assigning mediocre or scam websites high rankings, they are thus giving these low quality websites to their customers in the search results pages. Customers won't appreciate that and will start using other search engines! That is why using these invalid techniques will have serious consequences today. You could find your ranking dropped extremely low or your website may be completely blocked out of a search engine's ranking system!
SEO Toronto - Hiring a Professional
If you are new to SEO it is to your advantage to hire a professional search engine optimization Toronto expert, at least for your first site. There are some beginners with limited knowledge and experience which can be hired for low prices online, but when you go with an expert you will get the best optimized site possible without risking being blacklisted by the top search engines. This may take a bit more of your advertising budget, but it will more than pay off in the end as your business becomes highly successful rather than completing tanking as a result of poor search engine optimization Toronto practices!
About the Author:
Warning: Do not hire any SEO consultant until you get my Free course about Search Engine Optimization Toronto go to www.torontomarketingcompany.net/searchengineoptimizationtorontoseo and get it now, available for short period of time
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