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As the job market gets more difficult, more and more people are looking to start their own small business as an alternative. Many people find, however, that running a business is harder than they thought. For one thing, you're the one who has to come up with all the ideas, and you're also responsible for carrying them out. You can improve your chance of success with a small business if you keep the following tips in mind.

The number one rule of making a business successful is watching your competitors and noticing what they do. So if you want to start an online business, or a local brick-and-mortar store in town, this strategy will benefit you. Competitors will always provide another product or service that your potential customers may want. Simply learn from what they are doing, and modify your own sales tactics; this is how you learn even if they are outselling you. The strategy is to find out if their marketing tactics are working or not. This will show you what price points to sell your merchandise or services, as well as improve what you're doing. Never charge more for the same service or product they are selling as this won't make people buy from you. Just look at their website, if they have one, and do research quickly and easily on their business model.

As times have changed, online marketing is now becoming more popular than off-line advertising. Off-line marketing, however, is still a valid way to get your company and yourself noticed. One thing that you can do is invest in 500 business cards to hand out to people. Your business card needs to include not only your business information but your website so that they can visit it online. Placing an ad in classified advertisements across the nation can also prove profitable for your business. Phone directories are useful for businesses that are accessible through a land-line or cell phone. Although the Yellow Pages have been eclipsed in many cases by online search engines, you can still get a trickle of traffic.

Goal setting is one of the fundamentals of business success that has been used for hundreds of years by many entrepreneurs. Business and personal goals should be set as they are both interlinked together in your quest for success. Short-term goals, as well as long-term goals, are part of this process. One goal might be having success years down the road, say, 10 years from now. When you write out your short-term goals, this could be what you do today or in the next week. Goal-setting is always much easier to accomplish if you take a specific amount of time to write them down. After you have your goals written out, print and put them where you typically go several times on a daily basis. This increases your odds completing all of your goals as you have written them down.

Running a small business can be very beneficial, it is also very difficult to maintain as well. The good part about being a business owner is you call the shots each and every time. You also have to realize that if your business tanks, you can blame only yourself. The best thing of all is that, after you have learned how to run your own business, your accomplishments will be very satisfying.